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Friday, 21 May 2010

World Cup Hype - TV Advert Style

Not long now until football's greatest showpiece so Nike have released their ad to tie in with events in South Africa.  It's epic, even more epic then their Take It To The Next Level ads in 2008, directed by Guy Ritchie.  Showing that the World Cup is a truly global event, this ad not only ropes in Nike's plethora of soccer superstars but also the likes of Kobe Bryant, Gael Garcia Bunuel and even Homer Simpson.

I don't like using this blog as an advertising space - Nike won't pay me for the privelege - but it's a cracking ad and you may as well see it here first, before it premieres during coverage of the Champions League final this Saturday.  I will make two points about it however.

The use of Ronaldinho was at best unfortunate, given his own omission from the Brazil squad for the tournament and secondly, if there's one footballer in the world that imagines a massive statue of himself being built then it has to be Cristiano Ronaldo!


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